David was approached by Houston Habitat for Humanity about the possibility of building the 500th Habitat for Humanity Home in Houston. David enthusiastically agreed to produce the event.
Unlike most Habitat for Humanity home builds which are carried out by the new homeowners and employees of the sponsoring company, under the guidance of Habitat for Humanity professional staff, David wanted to maximize the build experience and attract as much media attention as possible for the organization.
Once David had secured the funding for the home from Lennar Homes he was free to focus on publicity. The home was primarily built on weekends, with David broadcasting live from the building site. Each weekend day David selected a different group of volunteers to help with the project. Groups included other radio and television personalities, a group of special olympians, Houston sports celebrities, listeners to David's KTRH Home Improvement Hotline radio show, and even a group of prisoners from nearby Huntsville State Prison.
Leveraging David's media and building contacts, more than $1,500,000 in earned media was generated, and Ms. Barbara Taylor and her son were able to purchase their first home.
Unlike most Habitat for Humanity home builds which are carried out by the new homeowners and employees of the sponsoring company, under the guidance of Habitat for Humanity professional staff, David wanted to maximize the build experience and attract as much media attention as possible for the organization.
Once David had secured the funding for the home from Lennar Homes he was free to focus on publicity. The home was primarily built on weekends, with David broadcasting live from the building site. Each weekend day David selected a different group of volunteers to help with the project. Groups included other radio and television personalities, a group of special olympians, Houston sports celebrities, listeners to David's KTRH Home Improvement Hotline radio show, and even a group of prisoners from nearby Huntsville State Prison.
Leveraging David's media and building contacts, more than $1,500,000 in earned media was generated, and Ms. Barbara Taylor and her son were able to purchase their first home.
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